Many would certainly agree that real estate has the tendency to become an intricate industry to market over the World Wide Web. Real estate experts truly comprehend the idiosyncrasies of this field, so as the payoffs. What follows is an exemplary real estate SEO guide for real estate agents and experts, since it is very important to create informed marketing decisions.
Based on the National Association of Realtors, about ninety percent of home purchasers begin their hunt for home properties on the web. Search Engine Optimization is essential to have a successful online presence for both agents and brokers, and it is due to the fact that higher rankings can turn to relevant sales increases, most especially when every transaction is worth $100,000s or higher. If you are a real estate agent or you are a broker, and you have not tried using real estate SEO, get up and revamp your traffic and leads acquisition strategies.
Select the proper IDX
Many IDX solutions are available that would allow brokers and agents to incorporate MLS with the website. These could make the site attractive to buyers and indeed robust. However, the fact remains that several IDX solutions are not made with Search Engine Optimization in mind. The best solution when choosing IDX providers is to be discerning.
Personally test the solutions, or inquire from other active websites that are presently utilizing that particular solution. Ideally, an IDX solution must be: integrated in order for the listing pages that the IDX makes on the site to be indexed, customizable in both URL output and visual branding, Quick and responsive, and can avoid dynamically produced search pages.
Do not excessively use subdomains
Where directories are considered as portion of the primary website, subdomains serve as their own entity. This implies that all the backlinks that are built to the individual domains won’t be associated with the primary site, disseminating the overall link value, and restricting the ranking power of the principal site.
Make sure that the URL structure is optimized and clean
This is among the most important real estate SEO tips. Ideally, the URL structure of a real estate site should look something like:
City category pages: http://brightfutureinrealestate.com/city/
However, experts admit that this is not possible all the time. Thus, the aim should be to become close to this, without compromising the site’s integrity. Therefore, brokers and agents should work hand in hand with their IT team or developer, and find out the selections via the content management system or IDX of the site. Having optimized, clean URLs which integrate target keywords can aid the search engines in comprehending the nature of every page.
To know more about how you can enhance your real estate website’s online visibility and rank, work with a real estate SEO provider.