SEO is a term often used but which corresponds to the acronym for Search Engine Optimization (search engine optimization). The SEO seeks to influence naturally and fully permitted in search results of search engines like Google. So SEO is one of the internet marketing methods most used and known which aims to increase the visibility of the website in the “natural results” (which do not require any payment to search engines) search engines and best strategies on how to manage your online reputation on Google search engine.
For this there are many tactics that range from optimizing the site to generate content, to obtain links naturally and relations with different platforms. All this encompasses the natural positioning or SEO strategies, but can be summarized in two major steps.
SEO positioning in the natural results is in 2 steps:
Optimize one web page to Google. El first step in the SEO strategy is to have a web page containing all the necessary information for its customers and it is designed so that search engines can also know perfectly well what is your website, ie they can know what its services or products. Our guide Web optimization can read more also offer web design fully optimized for very low prices.
2 Position the website on Google
The second step in the SEO strategy is to obtain high positions in search engines for visits when clients seek products or services your industry, this is what is called position web. Before beginning with the positioning of your website among the top positions in Google it is very important to know what keywords or phrases interesting for your company and market are. Sometimes it is relatively easy to know what the terms that people use to find your services are, however most of the time this process may need a deep research.
How to position a site in Google?
Google created an innovative and complex system for calculating the positioning of websites in their search results. Google takes into consideration not only the content of your website but the popularity and authority of that website on the Internet. The popularity of your site is determined by Google based on the various links you have on other pages. Google looks at these links as “votes” and the more votes your website receives, the higher will be the popularity of your website. But this is not a democracy, not all links are equal. Google attaches great importance to the quality and the authority (or notoriety) of the web of links coming (the votes) can reward or punish the website for malpractice. Read more about how to position a website on Google in our guide to SEO or read more about our SEO Services.
What is SEM?
SEM is the term that refers to ad campaigns across platforms and Google. SEM is the acronym in English Search Engine Marketing (search engine marketing) as SEO, SEM is one of the techniques used in the demanded and online marketing through ease when measuring results and for data yielding. The SEM is a form of internet marketing which aims to increase the visibility of the website in the “results of payment” (ad) in the search engines through a pay per click.
1. Advantages of advertising on Google Adwords
La most important advantage offered by the SEM and advertising system Google Adwords companies is that their website can be on the first page of Google with every key phrase that interests you. The SEM camapañas through Adwords gives us the opportunity to experience and analyze deeply seeing what key phrases key phrases become customers and what not. This way you can select the SEO strategy to the results of the SEM campaign as to the key phrases that become customers.
2. How does Google Adwords
The SEM strategy is largely based on the Google Adwords platform that functions as an auction but with the peculiarity that the highest bidder will not automatically get the higher position. Google takes into account many more factors will determine where your ad. Our knowledge management strategy and SEM Google Adwords ensures that your ad will have the highest position and all this at the lowest price. In addition, we can control which ads attract more customers and what not. Thus we assure you that your ad campaign will have the highest performance.
Google provides very powerful tools for measuring the effectiveness of your Adwords campaign. Unlike advertised by other means, perfectly know the effect of your campaign, both the number of potential customers visiting the site and the number of sales generated by your Adwords campaign.